Attracting Women to Your Dispensary: Why Glamorous Products Make a Difference

To sway female customers, it helps to bring a little glamor to the table.

As more American women explore cannabis, products with chic, eye-catching packaging can attract women to your dispensary. Whether sleek pink wrappers for a pre-roll or a delicate glass jar for flowers, products that project glamor, style, and sophistication may win over discerning female customers. 

Across the wellness and beauty industries, female shoppers are drawn to products with stylish labels, packaging, and colors. In a recent survey, 81% of shoppers said they tried a new product based solely on its packaging aesthetics. American women are spending more on wellness products, with the average woman spending nearly $800 per year on their own health and wellness. 

That trend extends to the cannabis market. Cannabis has become a popular choice for relaxation, sleep, and pain relief. One-third of American women use cannabis, and 90% purchase it in dispensaries. One in three women spend more than $100 per month on cannabis products, with 43% preferring pre-rolls. 

Savvy dispensaries will stock their shelves with glamorous products to capture female shoppers’ attention — and wallets. If you need more convincing, here are three reasons why chic products can draw women to your dispensary: 

Presentation influences shopping decisions

Packaging details — colors, images, and logos — play a major role in shopping decisions. Up to 90 percent of retail purchasing decisions are based on color. When women spot a beautifully designed package, they’re more likely to choose it over either a generic or masculine option. 

Look and feel sparks an emotional connection.

Beautiful products evoke emotions and memories, which strongly influence buying decisions. A glamorous or romantic design can trigger positive associations, inspiring a purchase. Similarly, luxurious details like glass jars, matte pouches, or flower petals in pre-rolls can feel playful, sophisticated, or elegant—capturing attention and dollars.

Sharing creates more fans

When women love a product, they can’t wait to tell their friends and families. Customers discovering a chic cannabis product and sharing it on social media can help influence more women to visit your dispensary. The most common comment on a post showing off an incredible product is: “Where did you get that?!”

The bottom line:

At a time when female cannabis customers have more choices than ever, appealing to their love for beautiful, stylish products is a winning strategy to attract their attention and grow your business.

Pinks offers beautifully packaged products, including pre-rolls with pink wrappers and floral infusions, to delight female shoppers and bring more business to your location. Interested in offering Pinks in your dispensary? Contact us to find out more!